Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. Karen mcgrane content strategy for mobile a book apart. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. Today i have with me the wonderful, the amazing, the awesome karen mcgrane, author of content strategy for mobile and returning as a speaker to this years ux immersion conference, which is going to happen on april 7th through 9th. See more ideas about content strategy, strategy tools, strategies. Book fundamentals of engineering supplied reference.
Karen mcgrane on a good day, i make the web more awesome. You dont get to decide which platform or device your c. Karen earned her expertise in web content by helping dozens of. Whether youre creating content for a blog, struggling to write a highconverting app description or optimizing texts for apple app store ads banners, there are several basic rules to building a successful mobile content strategy that help you refine each and every text element on the users journey. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting the individual devices determine how to display what is needed rather than specifying it when content is created.
Im karen mcgrane and i consult on digital strategy. Its time to define a mobile content strategy that will make your customers very happy. She shares her knowledge and insights on managing organizations, websites and people. An exclusive interview with ux and content strategy expert karen mcgrane written by scott solomon, content marketing manager at ez systems in a 30minute sitdown interview, i had the pleasure to discuss a multitude of topics with one of the foremost leaders in user experience and content strategy for the web and mobile. The core of a good mobile strategy is giving visitors a common experience no matter which type of device they use. To read this book, upload an epub or fb2 file to bookmate. Content strategy for mobile paperback january 1, 2012 by karen mcgrane author isbn. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. Karen mcgrane, author of content strategy for mobile and pioneer in user experience design and content strategy discusses content marketing opportunities in the disruptive rise of mobile. For more than fifteen years karen has helped create more usable digital products through the power of user experience design and content strategy. After all, shes among content strategys most vocal proponents and practitioners let alone that she also specializes in ux design, information architecture, and interaction design. Your university, probably 1988 dec is the worlds second largest computer company.
For more than fifteen years, karen has helped create more usable digital products through the power of user experience design and content strategy. Defining your mobile content strategy uies all you can. I always find karen mcgrane inspiring, and have been using a tweet she once made as the opening slide to explain what my job is for ages. See the complete profile on linkedin and discover karens connections and jobs at similar companies. Mar 31, 2017 by carefully crafting your mobile content strategy, you are more likely to see results and surpass your marketing goals. Her new book, going responsive, guides organizations large and small through the changes they need to make in their process and teams to pull off a successful responsive redesign. Content strategy for mobile karen mcgrane download. Karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile. Debra robinson, the cto of hearst, and meg walsh, the head of platforms and systems at marriott, both came up to me after they heard me give my adapting ourselves to adaptive content talk and said, we are dealing with this exact problem right now. Content strategy for mobile karen mcgrane download bok. Karen mcgrane author, going responsive karen spent the past 15 years helping companies publish on the web, and today, shes doing it again with mobile. Mcgrane is also the author of content strategy for mobile from 1998 to 2006, mcgrane was the vp and national lead for user experience of the marketing.
When working on the launch of hubspot s content optimization system, i poured over karens writing on adaptive content, particularly her most recent book, content strategy for mobile. Karen mcgrane if the internet is more awesome than it was in 1995, karen would like to claim a very tiny piece of the credit. She is a talented and engaging public speaker and her mustread book, content strategy for mobile, was published last year. Get more details about this preconference workshop. Jul 11, 2019 karen mcgrane content strategy for mobile pdf please enter a number less than manuaal equal to 1. The publication collects many reflections on current topics like responsive images and layouts, preprocessors, influence of mobile devices, performance, content strategy, new ways of interaction and visual trends for web and mobile design for 20. Content strategy for mobile by karen mcgrane read online on. This is a sample chapter from karen mcgranes book content strategy for mobile. Doing what matters, karen mcgrane women in business. Knowing your audience is only one part of the puzzle.
Shes going to be talking on content strategy for mobile, which, by an amazing coincidence, is the exact title of her brandnew book from a book apart, content strategy for mobile. Insert content herejanuary 10, karen mcgrane xontent building a strategy for mobile the content mcgranw and ux designer mcgrnae that mobile will be the fulcrum to push smart publishers to restructure their content for a multiplatform future. All too often people reduce mobile optimization to a series of design checkboxes. Cms the software ux forgot karen mcgrane at content. Previous keynote speakers have included karen mcgrane, author of content strategy for mobile, and hilary marsh, president and chief strategist, content company, inc. Jan 01, 2012 this book is the most cogent argument ive yet seen for the separation of form from content. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting. New contexts and interactions in mobile force us to rethink how we style content. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. Content strategy for mobile pdf story time just got better with prime book box, a subscription that delivers editorially handpicked childrens books every 1, 2, or 3 months at 40% off list price. Karen mcgrane if youve heard of content strategy then youre probably already familiar with karen mcgrane. Sep 05, 2011 download this, and all of my notes from the content strategy forum as one printable pdf or in epub format for ibooks. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Download this, and all of my notes from the content strategy forum as one printable pdf or in epub format for ibooks.
Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. Since pdf documents are such a large part of many organizations web content, it makes sense to consider these files when developing a mobile strategy. Aug 18, 2019 previous keynote speakers have included karen mcgrane, author of content strategy for mobile, and hilary marsh, president and chief strategist, content company, inc. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. Ethan and karen explain it all to you responsive web design. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Mcgrane is also the author of content strategy for mobile.
Top content marketing events and conferences 20192020. Today were going to talk to karen about, surprise, content strategy for mobile. Content strategy for mobile pdf by karen mcgrane download cultures of servitude. Karen mcgranes content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. Shell also describe how your cms and workflow process can work for mobile publishing, too.
Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. Korzybski science and sanity free pdf search for happiness. Mar 18, 2016 how to create and manage content for highend websites. Modernity, domesticity, and class in india pdf download by seemin qayum cumulative record. How does content on a webpage translate to an audio interface. An exclusive interview with ux and content strategy expert. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. Today at the content strategy forum i think she has helped refocus some of my priorities for the next few months and certainly made my. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. I think this will be the year of the mobile website, no more desktop redirects. Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Help your content go anywhere with a mobile content strategy.
Karen mcgrane says there are a lot of content management systems that look like a database got drunk and vomited all over the screen. Karen mcgrane is a content strategist and user experience designer with 15 years of experience making big, complicated websites. You need to know how to optimize content across different platforms including smartphones, tablets, laptops and desktops. Kristina halvorson author, content strategy for the web. Her book, content strategy for mobile, describes how content structures, editorial processes, and content management technologies need to evolve to support what she calls adaptive content. View karen mcgranes profile on linkedin, the worlds largest professional community. We are pleased to present you with this excerpt from chapter 1 of content strategy for mobile by karen mcgrane, now available from a. Table of contents chapter 1 7 your content, now mobile chapter 2 33 content before platform chapter 3 47 adaptive content chapter 4 83 strategy and planning chapter 5 95 writing and editing chapter 6 109 information architecture chapter 7 7 people and process 148 conclusion. It can be done 156 resources 158 references acknowledgements index 164 166 1 introduction.
Karen mcgrane is the author of content strategy for mobile 4. You can choose this workshop and others when you fill out the registration form. Lavacon 6th annual conference october 2730, 2019 portland. Download gone till november by lil wayne pdf ceaylinawa. For nearly 20 years karen has helped create more usable digital products through the power of user experience design and content strategy. Front seat mounted rear facing child baby seats should, never be used in front of a passenger side air bag unless, notice to owners of pickup trucks utility type vehicles, utility vehicles have a significantly higher rollover rate than. There is no reason anyone will need to do that on mobile. This book is the most cogent argument ive yet seen for the separation of form from content.
Dont miss this great opportunity to learn what you need to know about how to do content strategy. How to build the right content strategy for your mobile app. Ethan marcotte and karen mcgrane have been on a roll lately featuring federal government design leaders on their responsive web design podcast the first episode, with u. Karen mcgrane delivery manager niit limited linkedin.
Digital service designer mollie ruskin and lead front end designer julia elman sharing insights into their design process and prototyping tools omnigraffle, sketch, github and building the u. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. She is the author of two books from a book apart, content strategy for mobile, which came out in 2012, and going responsive, which was published in 2015. Karen teaches design management in the mfa in interaction design program at the school. I want to be karen mcgrane when i grow up, and you should want to be her too. A former vp at razorfish, karen works as an independent consultant, helping companies such as the new york times, disney and conde nast get the most out of their content. In her book content strategy for mobile, karen mcgrane examines how we can create better content by including mobile devices in our decision making. The 17th annual conference is slated for the end of october 2019. She is the author of content strategy for mobile from a book apart. Download identifying marine phytoplankton carmelo r. In this video karen mcgrane will discuss why you need to deliver content wherever your customer wants to consume it and what the risks are when you dont make content accessible to mobile users. Karen mcgrane author of content strategy for mobile. Content strategy for mobile uies all you can learn library. So why are companies approaching mobile content from a desktop perspective.
The core of your mobile strategya unified pdf experience on any platform. Content strategy for mobile by karen mcgrane goodreads. The publication collects many reflections on current topics like responsive images and layouts, preprocessors, influence of mobile devices, performance, content strategy, new ways of interaction and visual trends for web and mobile design for 20pdf. She demonstrates that with the rise of mobile, we have definitely reached the point where we can no longer use our longestablished methods of content creation, which mainly focus on the desktop. Karen mcgrane content, user experience strategist mobile is not the lite version. Im currently working with both hearst and marriott on adaptive content problems.
Content strategy for mobile by karen mcgrane i recently began teaching a class in mobile content marketing for marketingprofs university, taking over for the user experience. She cohosts a responsive web design podcast with ethan marcotte. You dont get to decide which platform or device your customers use to access your content. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world. Karen mcgrane on content in a zombie apocalypse creative.
Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. All in all i found the book very interesting and i warmly recommend it. The elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my favorite client mike monteiro responsible. Karen mcgrane on mobile, content strategy, fixing technology and the media culture.
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